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I have heardchatter that YellowPages.com is looking to furtherits expansion into the top segmentedcategoriesfor its current listings.This would seem likea natural expansion, since companies such as AVVOhave invested lots of money into the Attorney category. Those people have a proven track record and the Attorney segmentwill always be with us. Attorneys are shifting their marketing dollars from print to the Web. Thus, the pairing of YellowPages.comwith a dual cross market caimpaign with AttorneyYellowPages.com would seem like the next logicalstep inthe world of internet Marketing especialy considering the brand recognition, perfect match.As a business model, not doing this may waterdown interest in YellowPages.com. Great question and can't wait to see what happens between these two companies.
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