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Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers.

In German speaking countries Indirect Marketing also means to improve the critical factors for success in business. The Business University of St. Gallen (Switzerland) analyzed the prices of mergers for some years. The result: The real values of a company are immaterial. This was the basis for the "Werteorientierte Unternehmensführung" or value adding strategy (value adding leadership). Indirect Marketing is a tool to implement this form of a long term company strategy. Indirect Marketing includes for examples - the branding of a company (well-known branding and a good image by a appropriate marketingstrategy, green goods and environment protection, Corporate Social Responsibility activities, employer-branding and so on), sustainability (vision, mission, strategy, sense and confidence, ...), long term orientation to customers and quick problem-solutions (CRM, innovative products and services, flexibility, adaptability,...), chances (absolute and relative market share, selling potentials to lift, capability to be innovative, life cycle of the products and some more), linked processes (organisation, logistics, distribution, product planning and production control, strategic human resource management, knowledge management, quality management (TQM, EFQM, Kaizen, ISO,...), a cherish association with the employees (open communication, fairness, trustful, education, advanced trainings and so on), valuable networks (competent suppliers, advisers, co-operations with universities, trainers, coaches and more).

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14y ago
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Wiki User

11y ago

yeah it is indirect because it is not like you are going to and buying the product.

like the Internet you get it send to you.

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Wiki User

12y ago

Non-personal promotion aimed at a large audience.

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Q: What is indirect selling?
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