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The BBC is a non-commercial corporation and as such does not have advertisement breaks. It's funding instead comes from the licence payers in the form of the British public who must, by law, cough up around £120 per year for owning a TV. It's not anything to do with how much you watch. The very fact that you can receive the signal would make you liable.

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Q: How much would it cost to advertise a product on BBC1?
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