Understanding a culture and society that has yet to see your product is very important for successful launch of anything you are trying to sell. Many cultures find American culture offensive in small different ways just as much as we might find other cultural rituals to be taboo.
If you want to market products and services to other countries, you must first learn how. Without that first step, your first step may be lethal in the marketing world.
need of secondary research in international marketing.
what are the problems of international market research?
International marketing research allows the company to research customs, cultures, and expectations of foreign countries, which may be different from local marketing. Gathering data may be hindered by language, literacy and access to technology.
designing and conducting the research,
Coverage includes how market research must meet tests of research validity and research reliability in order to be relevant and useful for marketing decision
Marketing Research is broad whilst Market Research is narrow. Marketing Research is universal set whilst Market Research is the subset of the marketing research.
International market Research is a highly complicated thing in this we can chose better Market Research company according to their industry. In this Market Research have a important module of business world. From this research we getting a more current trends in the market place.
It is their job to determine if a company will be successful at marketing in other countries. They will look at every aspect in their research before giving a recommendation.
limitation of marketing research
Susan P. Douglas has written: 'International marketing research' -- subject(s): Export marketing, Research 'Les Comparaisons internationales du consommateur' -- subject(s): Women consumers 'Global marketing strategy' -- subject(s): Export marketing, Management, Marketing, Case studies
what is the role of marketing research in organisations
Alan M. Wilson has written: 'Marketing research' -- subject(s): Marketing research 'Marketing research' -- subject(s): Marketing research