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Understanding a culture and society that has yet to see your product is very important for successful launch of anything you are trying to sell. Many cultures find American culture offensive in small different ways just as much as we might find other cultural rituals to be taboo.

If you want to market products and services to other countries, you must first learn how. Without that first step, your first step may be lethal in the marketing world.

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Q: How is marketing research useful for international marketing?
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