While Dell considers S.Asian market similar to that of US and Europe, HP considers this vital market as a separate entity and hence is targeting it differently.
Dell follows principle of ethnocentrism while HP is following Polycentrism. Ultimate gainer is HP, as it has left Dell far behind in S.Asian market especially India.
SR
but as computer (desktop/laptop) buyers in Indian subcontinent are becoming more knowledgeable they are knowledgeable the customized product delivery of dell. so dell is increasing faster.
SA
Single-segment strategy - also known as a concentrated strategy. One market segment (not the entire market) is served with one marketing mix. A single-segment approach often is the strategy of choice for smaller companies with limited resources.Selective specialization- this is a multiple-segment strategy, also known as a differentiated strategy. Different marketing mixes are offered to different segments. The product itself may or may not be different - in many cases only the promotional message or distribution channels vary.Product specialization- the firm specializes in a particular product and tailors it to different market segments.Market specialization- the firm specializes in serving a particular market segment and offers that segment an array of different products.Full market coverage - the firm attempts to serve the entire market. This coverage can be achieved by means of either a mass market strategy in which a single undifferentiated marketing mix is offered to the entire market, or by a differentiated strategy in which a separate marketing mix is offered to each segment.
It is the strategy used to market over the Internet.
Target market and marketing mix
Standardized marketing strategy is an undifferentiated marketing strategy to mass-market in a single country. It uses the same marketing strategy for all potential buyers in a broad international market. By using this strategy, product adaptation is minimized with lower production cost. This strategy is often used to strive for greater sales volume with lower production cost and ultimately greater profitability. Technology causing people's needs and preferences to converge throughout the world. Therefore, standardisation helps companies to reduce production and marketing costs by standardising both physical features of their products and their strategies for marketing them (Wild el at 2007; P.492). Concentrated marketing on the other hand, this strategy performs a niche marketing strategy to reach a specific segment of the global market. This is the strategy employed by the companies that most people have never heard of and have that have adopted strategies of concentrated marketing on a global scale. These companies define the markets narrowly and targeting for global depth rather than national breadth. In contrast to standardized and concentrated marketing strategy, differentiated marketing is targeting multiple segments of the global market with different marketing mix offerings. This strategy allows a company to achieve wider market coverage. That strategy works best if there are significant major differences across markets and when few segments are present in market after market.
ninche marketing
Vodafone's marketing aim in the India is to retain market leadership.
To target the market in such a way as to maximise profits.
Some of the departments that you can choose: marketing and/or sales marketing strategy market research corporate strategy business development auditing/accounting
Marketing strategy means an organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. Refer to link below for more details
market specialization
The definition of a holistic market is one in which a marketing strategy is developed for a business as a whole.
It is an International marketing strategy that requires adjustment for each new geographic market segment.