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As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services This is leading for high demand for professionals skilled in Digital Marketing. BBA in Digital Marketing program of UTM is quite good. It highlights the digital strategies, policies and technologies that have transformed the marketing paradigm and the rise of digital markets around the world. The program provides analysis of digital market environments, challenges and issues faced along with latest developments in digital market. It provides comprehensive view on e-business, online marketing, social media channels, the growing power of the connected customer, and an explosion of new digital tools for digital marketing. The program enables the students to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals. As you are interested in this field so go for it!

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Q: How good is career in Digital Marketing How is UTM Shillong to pursue BBA in Digital Marketing?
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