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Contrary to popular belief, internet marketing does not differ too much from traditional marketing.

The internet affords us a faster and more convenient way to reach our target audience. It also expands our target audience to include those globally, where traditional marketing would be focussed more on local targets. Those points would make up the main differences.

One of the very exciting things about internet marketing is that it opens the floodgates for the everyday man or woman in the street to participate in an arena where they can own their own business, for minimal outlay and small ongoing costs.

When you cut through all the hype and clutter online, its very easy to see that the traditional marketing systems, focuses and requirements are still there. Its just that many enterprising folks have found a way to make things easier and faster, via the internet.

For those that wish to adventure into internet marketing, my most important piece of advice is to follow, or model, someone else's success. There are plenty of internet marketers that have had sensational success, the only challenge is to be able to sort out the real from the make believe.

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15y ago
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9y ago

Traditional marketing is the older way of reaching potential clients by means of Radio, TV, yellow pages/phone book, newspapers, magazines, coupon books, Direct Mail, Billboards, etc. Whereas internet marketing is reaching clients through the internet by means of Social media, email, banner, PPC ads and many others.

Another difference between the two is probably with the cost-effectiveness of each. A TV ad shown on a prime-time show may spark peoples interest in your product or service but only those that actually saw the ad you placed will be interested. But realistically, you have to pay a lot of money to be placed on show with high ratings. With internet marketing you get to target anyone, anywhere as long as they have internet connection. The plus side to this is you can choose where, who and what ages you want your ads to be shown in.

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Q: How does Internet marketing differ from traditional marketing?
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