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Essentially, they are losing both their circulation and their advertising income. It is expensive to print newspapers and magazines that have to be thrown away because they are not sold, and more and more advertisers are moving to web advertising because they feel they can reach a more targeted audience if they advertise on a well-known Rugby site than if they advertise in a newspaper where only one half of one percent of the readership even knows what rugby is. Newspapers, and the power they once had to influence important people, are sadly going the way of the buggy whip.

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6y ago
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1mo ago

Newspaper publishers developed online editions in response to the growth of the internet and the shift in consumer behavior towards consuming news digitally. Publishers saw an opportunity to reach a wider audience, reduce printing and distribution costs, and adapt to changing reader preferences for instant access to news updates.

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15y ago

Newspaper circulation is down since the advent of internet news, but not as sharply as some media critics might have us believe, and newspapers still do very well at making money - the most successful papers enjoy profit margins of 20 percent or more. (Most retail businesses have profit margins of three to six percent.)

Newspapers have been very slow to adapt to internet technology, but many have started to catch up, with interactive web sites, news-on-demand and even video in some cases.

It'll be many years before the printed newspaper is replaced, though. Not everyone has internet access (it only seems like it) and of those who do, not all use the internet as a news source, according to surveys. And, while national and international news is easy to find online, a viable alternative to newspapers for local news has yet to be developed - and the vast majority of newspaper readers say local news is the reason they read the paper.

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12y ago

Because of the internet. Young people tend to read more news online than a newspaper.

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11y ago

Readers decreased their subscriptions to print editions in exchange for free on-line news, and Advertisers withdrew funding from print editions in favor of on-line editions.

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10y ago

yes

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Q: Why did newspaper publishers develop online editions ar the turn of the 21st century?
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