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The appended link outlines the several differences.

In brief:

Qualitative data is produced by answering "soft" questions like:

* Was it expensive, * Were you really tired, * Did everyone have a good time, * Do you like Heavy Metal bands. Qualitative research would then be determing what people "like", how they "feel", are they "happy"

Quantitative data and research poses "definite" or "hard"questions like:

* How many grams of sugar did you use, * On a scale of 1 to 10 how much pain are you in * What colour was the solution, * What was the increase in vapour pressure. Quantitative research would then be determining the average weight of teenagers, the cost of new cars in Calgary, or the miles walked by 40 year old postmen on December 12th

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15y ago
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9y ago

Qualitative research is exploratory research used to understand things. Quantitative research is essentially an investigation using statistical or mathematical methods to understand things.

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Q: Differences between qualitative and quantitative research?
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