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The advantages of promotions usually end with more sales. It is the value of these sales to the business that can be the disadvantage. Not only does a promotion cost money to promote, but usually the promotion consists of a price reduction which means less capital for the company altogether. A promotion must always and foremost consist of a strong branding strategy to help reinforce the brand for future consumption and not just for thrift shoppers.

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Q: Advantages and disadvantages of the different consumers promotions?
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